As work becomes increasingly dispersed across organizations, the labor market more competitive, and teams more reliant on hyperconnectivity to get their jobs done, building a workplace on par with the experiences workers have as consumers is an essential part of your business strategy.
Companies with workplaces that do not mature risk decreased productivity, low retention, and the inability to stay competitive.
Ever-evolving technology is constantly changing the way we work, and sustainability, once considered a nice to have, is now seen as the only way forward for everyone. A better world of work is waiting and it’s time to shape it together.
Our roundup of the workplace design trends a.k.a the future workplace, that will make an impression this year:
1. Understand the User (Employees in this case) and look at work-life balance through a new design lens
Accelerated by the pandemic, clients are turning to designs that support their organizational transformation and supports the ever-evolving work patterns.
The future has always been fluid, fast and abstract. Brands, providing an equitable experience for all staff in the future of the workplace, emphasizing on wellbeing and creating social moments, take precedence in the design leading to the evolution of the new space that embraces people.
All in all culminates in understanding the users i.e the employees of the organization, syncing them with brand values and vision of the organization as an overarching theme.
2. Highlighting brand values
A branded environment tells a story, supporting a common vision and mission. To bring the brand alive for employees, the company’s physical workplace is the most obvious, but underutilized tool to express their ethos.
A space that syncs the color palette, graphic language and typography creates a unique brand image and fosters a sense of place; Translating every corner of the workplace can help people interact with the brand in meaningful ways. It helps build a sense of belonging for the employees.
It also serves as a reminder to the internal audience and as an introduction to the visitors about what the company does and what they stand for.
3. Experiencing cultural heritage at the workplace
Encouraging people to share their “cultural heritage” can be tricky, but mention that you’d like to stage a monthly “culinary heritage” day at your small business, and you may see flashes of excitement you’ve never seen before.
While building for the global workforce and sticking to brand values is key, localisation has been a well-entrenched business strategy of global companies, from product development and service design to marketing and brand building.
In 2023, we expect to see localisation strategy being extended to even the look and feel of the offices of most companies.
cultural diversity gives your employees an opportunity to learn from one another thus companies now are keen to infuse local flavours into the office environment, creating experiences that foster diverse views from individuals with different backgrounds.
4. Creating spaces for work and relaxation – Bringing hospitality into workplace design
Sure, working from your couch might be great for a few days, but for years on end? It’s not for everyone. But by now you may have reached the end of the work-from-home tunnel and returned to an office—or will soon.
Companies are actively blending a little bit of your calmer, more personalized remote-work style with your professional environment to make it a less stressful, sterile place, and a little more serene, as they lure the workforce back into the office this year.
5. Consciously Designing an inclusive workplace and inspiring conversations that change the world
Inclusive design for all people incorporates design solutions that meet needs related to gender identity, race, ability, age, neurodiversity, socioeconomic status, and culture. It is considerate of the ways in which these needs intersect and creates environments that are convenient and comfortable for everyone.
Most open-plan offices do not accommodate the needs of every employee. Similarly, a formal boardroom or two are no longer enough — offices today need to make space for spontaneous interactions and water-cooler conversations too.
The most engaged workers are those with more control over their work experience who can focus on their performance levels.
Organizations will need to consider shaping a sustainable, resilient and inclusive future of work. Talk to us to build workplaces for the future with HIDECOR.