Titan: 35 Years of Being More
“Be More” is a powerful sentiment, as well as the basis of Titan Industries’s brand identity, service promise, and workplace strategy.
When we got the opportunity to work with Titan to create a new office design concept in Bengaluru, we were thrilled; A world renowned brand, literally present in almost all homes in India and one that has been driving excellence for more than 30 years now; Titan truly believes in the power to Do and “Be More”.
As a company that consistently lives up to its lofty goal, Titan’s office space could not be anything but the best.
The Titan Industries brand mission, to “Be More”, is a powerful one indeed. It was up to our team to translate this into a well-thought-out, appealing workspace design. The challenge was to create an office that would not just help employees feel more connected to the brand values, but also make a visitor’s journey here more memorable.
In addition to implementing Titan’s existing design guidelines, we were required to give the office a fresh new aesthetic that would appeal to local talent.
The project kickstarted on a collaborative and consultative track with Titan’s in-house team. Working closely with them, we were able to pick up on the intricacies of the project and get involved from the very initial stages of spatial analysis.
We built upon this knowledge and created a detailed new layout which included innovative design ideas. In keeping with our end to end service offering, our MEP and IT teams were on need-basis standby mode, working proactively to make sure that all the deadlines were being met.
However, what made the project truly exciting was the immense trust and support we enjoyed from the clients. Our design & technology skills, creativity and experience helped to come up with a 35,000 square feet transformative workspace of global standard.
Staying true to our mission, we continued the sustainable approach during the design phase by selecting the right materials to build the space that resonates with Titan’s core values.
Our design team had full freedom to plan out the most innovative design ideas. With a steady cycle of feedback and encouragement from the stakeholders, we were always motivated to go that extra mile.
We added in linear workstations, and comfy L-shaped work areas so that people have the flexibility to work in comfort, no matter where in the office they are.
Given Titan’s work culture of flexible work environment fostering innovation and performance, we focused on designing snug open spaces, with a special focus on acoustics.
Employees’ wellbeing was also a top priority and hence impromtu chess boards in the huddle corners, and special play area at the one end of the large cafeteria with table tennis board and a carrom board was accomodated.
The grids, graphics and all the in-house branding elements showcase the brand’s colour palette, thereby creating a comprehensive spatial experience for visitors and employees alike.
Interested to know how we can transform your office space too? Reach out to us for a consultation.